“Make moments, not marketing.” - DAG
Hey there. My name is Derrick Ali Green. I’m a data-driven, culturally-informed marketing leader with a proven record across brand and performance initiatives. I’ve successfully planned and executed over a quarter billion marketing dollars, resulting in both brand and business growth. I have experience in both the agency and brand worlds. I specialize in full-funnel programs, with end-to-end experience in everything from research and strategy to activation and management to measurement and optimization. I’m equal parts strategy and performance, so I take a balanced, methodical approach to my work to create culturally resonant, impactful marketing.
I strive to create breakthrough marketing moments that drive results. To do this, every idea, activation, or campaign must start with the question 'Is this additive to the world?' With this, I push my teams and our work to go beyond the status quo, which has resulted in award-winning, press-driving work.
I’ve worked with some of the best brands to advise on and design GTM strategies, campaigns, and activations, as well as collaborated with high-profile talent partners. Past brands have included The North Face, AirBnB, Google, YouTube, Squarespace, and Square, working with notable talent partners such as Dolly Parton, Mariah Carey, Will Smith, Dwyane Wade, and Rosario Dawson (to name a few).
You can talk to me about all things marketing, but I’m particularly skilled at building process, defining winning culturally dialed-in strategies, and driving measurable results.